Client: Mack Designs
Target Audience: Interior Designers and Instagram users with an appreciation for interior design
Goal: Create a bold logo, distinctive color palette and aesthetic to Mack Designs’ Instagram account.
Strategy: Use hand drawn Instagram Highlights covers to attract users to engage with Mack Designs archives as well as create occasional GIFS and videos to gain a stronger following
In addition, I made business cards for her to distribute in her booth at a local antique mall.